---
title: "Anna Ludwig: Brand & Communication"
description: "Anna Ludwig owns brand and communication at KL in Metzingen: naming, visual identity, case studies and editorial review of every deliverable."
canonical_url: "https://kevinludwig.com/en/team/anna-ludwig"
---

[Team overview](https://kevinludwig.com/en/team)

![Anna Ludwig](https://kevinludwig.com/_next/static/immutable/media/portrait-anna.2apyxux7i8w-4.jpg)

# Anna Ludwig

Brand & Communication

Turning technical substance into stories the market actually understands.

## About

I shape how KL shows up: in language, in visual identity, in the way a project gets framed when it lands on a client's desk.

My work happens in the space between what's technically true and what a buyer can actually act on. Naming a product so the right people recognise themselves in it. Writing a case study that doesn't bury the lede. Making sure the visual side of a deliverable matches the rigour of the engineering behind it.

It's the part of consulting that's easy to underinvest in, and the part that makes the difference in the end.

## What I'm responsible for

- Naming & verbal identity
- Visual identity & art direction
- Case studies, decks & client-facing assets
- Product positioning
- Editorial review on every deliverable that leaves the studio

* Role

  Brand & Communication

* Based

  Metzingen, Germany

## Let's get to know each other.

One sentence about your project is enough. Or 30 minutes on video, free.

> “You can simply rely on him.”

Judith Hickel, Gloria Kollektiv e.V.

5.0 from 8 Google reviews

As of October 6, 2026. We don't verify whether reviews come from clients.

[Book a first call](https://kevinludwig.com/en/kontakt#termin)

[Or write to us, one sentence is enough.](https://kevinludwig.com/en/kontakt#anliegen)

On working days we usually reply within 24 hours.