Practical insights on AI, automation and software.

Articles and worked examples by KL from Metzingen, Germany.

Latest, 2 Nov 2026, 9 min read

One sentence instead of twenty fields: AI lead magnets that bring inquiries, not just addresses

Contact forms interrogate, PDF checklists collect addresses. An AI entry point does something else: the visitor enters something of their own and immediately gets a result about their project. What that looks like in our own products, what it takes, and when it isn't worth it.

Translate Shopify natively
6 Oct 2026, 6 min read
Translate Shopify Without a Translation App: Seven Languages, Native in the Store
Shopify can store and serve translations itself. At LOULEX, a bot of our own fills those fields every hour in seven languages, with a glossary, checks, a log and rollback. The 299 € a month translation service is gone. This is how it's built.
AI for SMEs
25 Mar 2026, 9 min read
AI for SMEs: Where Getting Started Really Pays Off
Document processing, customer communication, and sales: three AI entry points that pay off quickly for SMEs. With model calculations from our prototypes and audits.
Process optimization with AI
22 Feb 2025, 10 min read
AI Process Optimization: Automate Business Processes with AI, with Examples
Most process costs don't come from the work itself but from the handovers: Excel next to the ERP, re-keying, waiting for an approval. What AI process optimization means, where rules are enough, where AI does more and how to automate business processes in four steps. With examples from retail, engineering firms and administration.

Practical insights on AI, automation and software.

One sentence instead of twenty fields: AI lead magnets that bring inquiries, not just addresses

Translate Shopify Without a Translation App: Seven Languages, Native in the Store

AI for SMEs: Where Getting Started Really Pays Off

AI Process Optimization: Automate Business Processes with AI, with Examples