Practical insights on AI, automation and software.

Articles and worked examples by KL from Metzingen, Germany.

Latest, 2 Nov 2026, 9 min read

One sentence instead of twenty fields: AI lead magnets that bring inquiries, not just addresses

Contact forms interrogate, PDF checklists collect addresses. An AI entry point does something else: the visitor enters something of their own and immediately gets a result about their project. What that looks like in our own products, what it takes, and when it isn't worth it.

27 Oct 2026, 10 min read
Make or buy? Usually the answer is: extend.
With software, almost everyone asks: build or buy? What's missing is the option that fits most often: keep the standard software and extend it with the one process that makes you different. Where buying is enough, where to extend, where to build, and how to tell which is which.
Why custom software
19 Sept 2026, 4 min read
Why Custom Software? 5 Signs Your Company Has Outgrown Standard Tools
Spreadsheets next to the system, licenses that only half fit, data that never comes together: five signs that a standard tool has hit its limit. And when standard is still the better choice.
AI for SMEs
25 Mar 2026, 9 min read
AI for SMEs: Where Getting Started Really Pays Off
Document processing, customer communication, and sales: three AI entry points that pay off quickly for SMEs. With model calculations from our prototypes and audits.

Practical insights on AI, automation and software.

One sentence instead of twenty fields: AI lead magnets that bring inquiries, not just addresses

Make or buy? Usually the answer is: extend.

Why Custom Software? 5 Signs Your Company Has Outgrown Standard Tools

AI for SMEs: Where Getting Started Really Pays Off