Anna Ludwig

I shape how KL shows up: in language, in visual identity, in the way a project gets framed when it lands on a client's desk.

My work happens in the space between what's technically true and what a buyer can actually act on. Naming a product so the right people recognise themselves in it. Writing a case study that doesn't bury the lede. Making sure the visual side of a deliverable matches the rigour of the engineering behind it.

It's the part of consulting that's easy to underinvest in, and the part that makes the difference in the end.