Translation on autopilot
Shopify translations nobody has to look after anymore.
We set up your markets, translate the catalog against your glossary and keep it current from then on. Every hour the bot checks what is new or has changed and writes the translation straight into Shopify.
The free Shopify-Check counts it per language, in seconds and with no sign-up.
Or book an intro call right away
From the starting point to running.
Five steps. After that, every run picks up new and changed text without anyone having to trigger it.
- 1
Starting point
The Shopify-Check counts, per language, what is missing or wrong today.
- 2
Glossary
You decide what is never translated and which technical terms apply. We bring the template and go through it with you.
- 3
Markets
Shopify Markets, separate URLs per language, hreflang, theme texts and the languages of your apps.
- 4
First run
The whole catalog, native in Shopify. Whatever fails the check stays in quarantine instead of the store.
- 5
Running
Every change logged and reversible, plus a report per language every month.
Translation runs on an AI model through your own account. A language review by native speakers and legal texts are not included.
What the bot does every hour.
The process is deliberately small and starts over every hour. It also writes into the theme's language files, so footer, buttons and cart are translated just like the products.
- CheckWhat is missing or outdated?
- Translateagainst your glossary
- SafeguardVerifyanything odd goes to quarantine
- Writeas a native Shopify translation
- Reportevery change by email
Translating is the easy part.
Translated into what the market searches for
Every language has several correct words for a product, and people usually search for just one. The bot learns from your Google Search Console data which terms customers use in each country and picks those terms and synonyms when translating.
The glossary protects the brand
A model happily translates everything, including product names and technical terms. Your glossary defines how brand and technical terms are translated and what never gets translated.
Checked before it reaches the store
HTML and Liquid code must stay unchanged, and so must links, numbers and placeholders. Anything odd goes to quarantine instead of into the store. If findings pile up, the run stops.
Traceable and reversible
Every run writes a log with the previous values, and a rollback undoes a complete run. What your team corrects in the Shopify admin stays untouched.
The translations belong to the store
They live in Shopify, not in someone else's system. Shopify serves them itself, with a URL per language, even if the bot isn't running.
When it pays off, and when Shopify's free app is enough.
Translate & Adapt, Shopify's own app, is free and writes into the same translation fields. For many stores it's enough on its own, and for small catalogs an app is often the cheaper choice. The autopilot fits when you sell in several languages and a lot of text changes often. Then what the app lacks starts to matter: a glossary for brand terms, a check before publishing, a short update cycle and a way back. If the app is enough for your store, we say so.
The bot doesn't touch legal texts, page addresses, email templates, shipping copy or image descriptions.
What you can rely on.
Check commitment
No translated text goes live if its numbers, links, placeholders or the terms your glossary keeps untranslated differ from the source. If you still find one, we correct it within two working days at no cost and extend the check, provided your glossary is in place and nobody edited the text by hand.
Fixed monthly amount
You get a fixed monthly amount for the agreed scope up front. We only charge more if you commission additional work. Third-party costs, such as hosting or AI, are listed separately in the offer.
For businesses only. The written offer sets out the details, and your statutory rights remain in place.
Further reading
Translate Shopify Without a Translation App: Seven Languages, Native in the Store
Shopify can store and serve translations itself. At LOULEX, a bot of our own fills those fields every hour in seven languages, with a glossary, checks, a log and rollback. The 299 € a month translation service is gone. This is how it's built.
Translate & Adapt: Shopify's free translation app is the right foundation. What it lacks can be added.
Translate & Adapt is free, comes from Shopify and writes translations where Shopify serves them itself. That makes it the best foundation for a multilingual store. Where it stops is the automatic part: glossary, checks, update frequency and a way back. What the app does, where its limits are and when it's enough on its own.
Frequently asked
Isn't Shopify's free Translate & Adapt app enough?
For many stores, yes. The app is the right foundation because it writes into Shopify's own translation fields. Where it stops is the automatic part: a glossary for brand terms, a check before publishing, a short update cycle and a way back. Both work on the same foundation: what the bot writes shows up in Translate & Adapt, and you can correct it there. Translate & Adapt: when the app is enough
Will our own corrections be overwritten?
No. Fields your team has corrected in the Shopify admin stay untouched, including during a rollback.
Which texts does the bot not translate?
Legal texts, page addresses, email templates, shipping copy and image descriptions. The source stays your original language, maintained in the Shopify admin as before.
What happens to the translations if the bot is switched off?
They stay in the store. They are native Shopify translations, so Shopify keeps serving them. New text would then have to be translated by hand or some other way. Translate Shopify without a translation app
Does the bot take search terms in other markets into account?
Yes. It evaluates your Google Search Console data and learns which terms customers use in each country. When translating, it picks those terms and synonyms instead of the literal translation. Your glossary takes precedence: brand and technical terms stay as you defined them.
How many languages are possible?
Shopify allows up to 20 languages in one store, up to 30 on Shopify Plus. You decide in Shopify Markets which language is offered in which market.
Let's talk.
Tell us what it's about and Kevin Ludwig gives you a first assessment of whether and how it can be built.
“You can simply rely on him.”
5.0 from 8 Google reviews
As of October 6, 2026. We don't verify whether reviews come from clients.On working days we usually reply within 24 hours.