Shopify stores that load fast and don't depend on a pile of apps.

We build Shopify stores in code: features instead of paid apps, clean translations, and headless when the store is the product.

The free Shopify-Check shows it in seconds, no sign-up.

Or book an intro call right away

What a result looks like (a made-up test store)

Result for beispiel-shop.de

Estimated lever

around 30,000–50,000 € per year

Projection, not a promise of results

The two main findings

1, High impact
International
Your French pages tell Google that a different page is the original, so abroad Google tends to show that one instead.
2, High impact
International
Your French pages reach Google in German: the server delivers German, and the translation only happens in the browser.

+ 7 more findings, unlocked by email

Shown in two projects

Shopify Partner since October 2021.

Two Shopify projects to scroll through.

No mockups: LOULEX on a theme, whyraw headless. Scroll through the pages in the window, as they are online today.

Screenshot of the LOULEX website — loulex.eu

6 apps

out, plus the translation subscription. The monthly licence cost is gone

LOULEX: six apps out, seven languages in our own hands

Screenshot of the whyraw website — whyraw.de

5 days

from start of build to live

whyraw: a headless Shopify storefront that feels like the camera

Theme or headless?

We look at the store, the apps and the data, and tell you up front which route is the cheaper one.

For most stores

Theme in code

Usually the cheaper route

Stays close to Shopify, theme updates stay plannable
Your team keeps editing content in the theme editor
Features in code instead of apps paid every month

Example: LOULEX, six apps removed

When the store is the product

Headless on Next.js

A frontend of your own that does what no theme offers
Shopify stays catalog, cart and checkout
No third-party app scripts in the frontend

Example: whyraw, live five days after the first storefront commit

Every app costs twice: money and loading time.

Every app costs money each month, adds scripts to your pages and takes a piece of control. We check what the theme can do itself, build the rest into your code and keep only the apps that earn their place. Run the numbers with your own figures.

What do your apps cost per year?

How many apps run in your store?

apps

Listed in the Shopify admin under “Apps”.

What does an app cost on average?

€/month

Per month. Free apps count as 0.

Translation service per month

€/month

Such as Weglot or Langify. No service: 0.

Per month299 €Per year3,588 €Over three years10,764 €

Starting values are examples. Only subscriptions are counted, not load time or effort for theme updates.

Discuss an app inventory

Matching offers

10-Day Pilot
Ten working days
A workflow eats time, or you have an idea, and you want to know whether building it pays off before you invest serious money.
Your workflow as software, team test run, documentation, decision paper with savings calculation
Product Build
Weeks, not quarters
An idea or a first version needs to become something that runs day to day.
Running system, design, cloud setup, documentation, handover
Audit
Two weeks
Something has to change, but it's not yet clear where the lever is.
Baseline in numbers, action roadmap, architecture sketch, next step

Frequently asked

When is headless Shopify worth it?

When the shop is part of the brand and a theme can no longer express it. Shopify stays catalog, cart and checkout; the frontend on Next.js talks to the Storefront API and belongs to you. At whyraw that meant a cam booth, an out-of-cam gallery and a release countdown, with no third-party app scripts, live five days after the first storefront commit. The trade-off: the theme editor and theme app extensions no longer apply, so what they did lives in the frontend. If a theme is enough, it is the cheaper route.

What happens to our existing apps?

We go through them one by one: what does the app do, how often is it used, what does it cost? Whatever the theme can do itself, we build in. The rest stays. You decide what gets cancelled. Replace Shopify apps

Does the store stay online during the rebuild?

We work on a copy of the theme and only switch over once you have seen and approved the new version. The live store keeps running until then.

Can we still edit content ourselves?

Yes. Product pages, legal pages, FAQ and contact are built so your team can change them in the theme editor, without us.

How do you handle several languages?

As native Shopify translations, maintained from one source text, so the shop serves translated content instead of swapping it in after load. At LOULEX, a translation bot of our own took the place of the external service.

How long does it take?

An audit of the store takes two weeks. A theme rebuild or a headless storefront is a product build, so weeks rather than quarters. If a single question is open, a 10-day pilot answers it.

Let's talk.

Write us three sentences about what it's about. On working days you'll usually get a first assessment from Kevin Ludwig within 24 hours. Or book 30 minutes on video right away.